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the global athletic footwear industry changed

the global athletic footwear industry changed.

Sudden global financial crisis has not only changed the pattern of the world's financial industry, but also to the Chinese sporting goods industry has brought no small vibration. The formation of the domestic sporting goods industry for many years to Nike and Adidas account for the mainstream market structure, is gradually disintegrated, Li Ning, Anta, Peak, and a series of special step is the rapid rise of domestic brands. Comparison of domestic and international sport performance brand in 2009, the beginning of sporting goods industry is not hard to find "country back into the ocean," Trends.

The performance of different domestic and international sports shoes brand

2009 is the year frustrated foreign sports shoes brand. Such as air Jordan air max shoes air force shoes of these classic series in China, not as hot as in the past.In which the income of Nike shoes in China fell into the quagmire, according to December 17, 2009 from September to November 2009, released the latest quarterly financial report of statistics, as of November 30, Nike Greater China 404 million in revenue U.S. dollar, down 3%. One footwear revenues 210 million U.S. dollars, down 1% year on year; apparel revenues 170 million U.S. dollars, down 7%; sports equipment revenue 25,000,000 U.S. dollars, down 2%. Revenue declined, Nike Greater China sales and administrative expenses increased, resulting in lower profit margins. It is understood that Nike shoes is not only a sales decline in the Chinese market, some time before the closing of the only of its own factories in China. Another sporting goods giant Adidas's sales in the Chinese market is not optimistic. Adidas shoes recently released third quarter 2009 financial report shows sales for two consecutive quarters of negative growth in the third quarter, down 7% year on year, marking the biggest drop since 2009. According to relevant reports, the adidas Group sales in the third quarter of 2.888 billion euros, with the same period in 2008 compared to 3.083 billion euros, net of currency, down 7%. In addition, Japan's largest sports brand Mizuno, closed the deficit in China's 200 stores. Belle, Daphne, etc. are now fading out one after another international sports apparel agency.

Compared with foreign brands in 2009, the domestic sports shoes brand more popular with consumers, in the first half of 2009 sales revenue or net income, whether there are rapid growth. It is understood that Li Ning first half of 2009 grew 32.4% to reach 4.052 billion yuan; net profit rose 41.6% to reach 473 million. On the net, the first half of 2009 Li Ning first time the world's second largest sporting goods maker Adidas. ANTA Sports Products Limited announced first half 2009 interim financial report, as of June 2009 within 30 days of the first half, turnover achieved 27.7% year on year growth of about 2.82 billion yuan, gross margin increased 2.6 percentage points, reached 41.5%. In addition, the net profit of 608 million yuan, up 40.1%. Following the trend in China, Li Ning, Anta, special steps and 361 °, the Peak Company September 29, 2009 landed in Hong Kong capital market, becomes the sixth and sporting goods companies listed in Hong Kong.

The athletic shoes choose and maintain tips

The athletic shoes choose and maintain tips:
Buy a pair of adidas, NIKE but a not small expenditure to big parts of students, our head quarter chooses some prices cheaper shoe, if you cautiously calculate down and don't to economize like this, the penny price penny goods, your buying a pair of good shoe can wear for several years, while athletic shoes the most that buys cheapnesses can wear for a few months.

While choosing sport, please request and like that the style chooses according to your sport, the athletic shoes of different category contain different design request and use request, so the choice is suitable for you to exercise and need of the athletic shoes are very necessary.Maintain to the shoe is also have definitely pay attention to, when the shoe wear dirty, can dip to wash away dirt to lightly scrub with the clear water, flush with the clear water again, place a well ventilated cool place to dry by air, keep sunlight from keeping shooting.Absolutely not to use genial breezes or the fire dry in case resulting in is aging, open gum, fade in color and seriously transform.

Can not soak for a long time while washing and brushing, generally soak time get not longer than 2 hours. If deposit for a long time, should clean shoe brush first, the stem puts to postpose cool and well ventilated place to deposit, so as not to occurrence the mildewed change.Leather shoe had better start to drag along with paper regiment or shoe inside the shoe, so as not to seriously transform.If the long time doesn't wear, should is clean the shoe brush first and place to deposit in cool place and avoid releasing mildewed to change.Had better use to fill a thing to start to support inside the shoe, avoid transforming.

Nike expects sales in emerging markets in the next 5 years

Nike expects sales in emerging markets in the next 5 years will increase 10%

Adidas performance loss after China, Nike is expected in the next 5 years, including Greater China, including its emerging markets will be about 10% annual revenue growth rate. Such as air Jordan air max shoes air force will remain popular.

Analysts believe that, if Nike shoes can develop China's second and third tier cities in the sporting goods market, achieving 10% annual growth target difficult.

Nike shoes will be divided into six regions worldwide market, the first piece of the developed regional markets, namely North America, Western Europe and Japan; the other one is the emerging markets, including Greater China, Eastern and Central Europe market, other emerging markets . Nike Inc. said fiscal year 2015, Greater China and other emerging markets on the basis of total income will increase the existing 3.0 billion to 35 billion dollars to low double-digit annual rate.

As of February 28, 2010, Nike shoes 2009 ~ 2010 fiscal first three quarters of total revenue in emerging markets was 35.8 million, confirming that all emerging markets, Nike's revenue for the fiscal year at 48 billion U.S. dollars, 2015 fiscal year, that number will become 7.8 billion to 83 billion U.S. dollars, means about 10% per year growth rate to achieve the goals.

Judging from the Chinese market, Nike shoes to achieve 10% annual growth rate is not easy. 2009 ~ 2010, three quarters of fiscal year, Nike Greater China, 1.277 billion U.S. dollars in revenue, down 4%, although the rebound in the third quarter, revenue grew 10%, but observers are not optimistic Sporting Goods Nike China's development.

Lin Weiyue industry on the "First Financial Daily" said: "Nike Greater China grew 10% target is not high, the domestic sports brand's annual growth rate is much higher." Li Ning (02231.HK), security Tap (02020.HK) 2009 annual sales growth in more than 25%, Peak (01968.HK) 2009 turnover growth of 51.6%.


Lin Weiyue that domestic sports brand has been able to achieve high growth, because the second and third tier cities in China stood still, because the price too high , Nike shoes will be restricted to the second and third tier cities in stores open only to first-tier cities mainly, but from the development potential for the development of the domestic space for second and third tier cities in more than first-line cities. By Li Ning, for example, in 2009, Li Ning brand in the country's total number of 7,249 stores, new 1004, which new stores and new business area of more than 80% concentrated in the domestic second and third tier markets.

According to Nike's plan, the next 5 years will open 250 to 300 of the global Nike shoes brand outlets, these stores will be concentrated in the world's most upscale shopping. Nike believes that with the high-end strategy for the continued implementation of the fiscal year 2015 revenue will reach 27 billion U.S. dollars, with the 2009 fiscal year compared to 191.76 U.S. dollars, an increase of about 8 billion U.S. dollars.

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Names of Nike has no words, things dia, style, although new styles are usually more expensive, but as long as it is through the Nike shoes of people know that it is different and many other sports and sports are good, although any Nike shoes price is more expensive, but a lot of people are willing to buy any Nike shoes brand! And on the choice of shoes, paying attention to function, different projects will choose different professional sports shoes, size, and they can prevent vibration comfort cushion, relieve pressure, durable not damaged articular, easy cleaning and maintenance.

Don't dress when motion of the same shoes as usual. When the choose and buy shoes, socks, ball movement try space, shoes toes front feet long length is more suitable for 2 ~ 3 cm. The new shoes long than old shoes and shoes, toe space, can avoid the head from scratch, adjust the swelling feet, foot moisture feet dry. Shoes should be able to meet certain biological needs.

The characteristics of shoes is very important also, no matter you in any sport, your shoes should be in shock, support, durable and the most important factor - the balance between a perfect fit. A pair of sneakers key is comfortable and perfect. Comfortable will reduce blisters and other skin problems. When wearing, in addition to the handsome and beautiful, the most important is to should be suitable for sports and exercise environment.

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